The success of a fundraising (money raining for charity) depends first and above all on the answer to this seemingly simple questions: “What and when will the money be used for?” We also should note other important factors, commonly known as possible pitfalls of raising money, such as the people you talk to, who solicits and what techniques you use. These are factors side because they are dependent on how you respond to the first big question.
There are good and bad answers. In the wrong answers, we put above all focus on the internal needs of the body.
Wrong answers to money-raising questions
The money will be used to:
• pay our wages, rent and telephone bills.
• achieve our goal which is so much.
• mop up our deficit.
• pay the fixed costs.
For these reasons, you will very rarely succeed in obtaining large sums. Previously, government departments sometimes paid the agency’s fixed costs, but they paid do less or more at all. Many departments now only provide grants short term, when they provide funding for a project.
People give for people
“People give for people” is one of the oldest fundraising truisms. Usually people do not donate because the organization itself needs funds. They want to help other people. Your task is to show them how their donation is going help people. Results are motivational, not numbers. If the donor knows what you can make your money, it changes the nature of your decision.
Instead of saying, “Why do we always want to have my money?”, The donor will be more inclined to ask the following question: “Is this how I want to make a difference or have an impact? Donors think about the impact of their donation and don’t just wonder if have to give their money.
Who benefits from fundraising
Make sure you know who benefits from your work. The more detailed your statistics, the better
it will be worth. Donors often agree to support projects for groups specific like women, natives, youth, etc. Be prepared to show them how many of these people you are helping (whether it’s
assistance from a service or advocacy group).
Here are some specific suggestions for techniques you can use. Help people to understand how your spending budget is used to meet needs people. This will help you, as a fundraiser, to develop a statement, which is a quick explanation of why your body needs the money you request.
Talk about people, not big problems:
• number of people affected by the problem
• number of people you help with your advocacy group
• number of people you directly help with services (or indirectly) at present
• number of people you could help with so many dollars more
• types of people receiving help
• total hours of service they receive
• nature of the problems addressed
Document positive case studies and previous successes.
• Reproduce testimonials, particularly from people you have helped. (Be sure to ask them for permission to use these testimonials and change the names to protect privacy, if that poses a
problem). Imagine what the situation would be like “if your body didn’t exist”.
• Put your dreams on paper and list your wishes (what you could do with more resources).
Turning money-raising costs into fundraising benefits
Turning costs into benefits, you may wonder what to do with costs administrative (i.e. costs incurred to pay staff, offices, computers, etc.). As you probably know, donors are not motivated to take on these costs.
The solution to this problem is to allocate a percentage of the administrative costs to each program. This is a more exciting and motivating way to do the math, but also more realistic. It is impossible to administer a program without having to pay rent, buy office equipment, computers.
If each project fails to pay its share of the costs inherent, as well as vacation and staff hiring costs, the program will be a failure and will become a burden for everyone. Follow the next four steps in establishing your budget.
Instead, draw their attention to the benefits of fundraising:
- an opportunity to do more
- better visibility within the community
- new opportunities for volunteering
- a way to use the skills and relationships of existing staff and volunteers
- a way to gain strong support in the community
Foster a positive attitude in others by setting an example. Get the team responsible for fundraising represents THE ideal working group, THE best working environment, etc. A dynamic attitude quickly spreads. Sometimes the fundraising team has so much fun and the experience of its members is so satisfying that some literally compete with others to be part of it.
Being chosen to lead such a team is not a task to be avoided, but rather remarkable proof of your talent. At least one organization has a sufficient number of candidates for the main positions to take care of the interviews and choose the best ones. What wonderful goal to reach!